Advanced technology with a history of success.

The goal of DEUTZ-FAHR is to supply farmers and contractors with state-of-the-art agricultural machines that facilitate work and maximise productivity. Designed in DEUTZ-FAHR LAND in Lauingen, Germany the brand offers a full line range with contemporary style, high levels of comfort, modern powerful engines and forward-thinking features. Every champion has a story. And the DEUTZ-FAHR story dates back more than a century.

DEUTZ-FAHR has shown character and ambition for growth ever since its foundation and over the years the company has played a leading role in the evolution of agricultural mechanisation. In 1927, it launched its first mass-produced tractor – the Deutz MTH 222 – and in 1936, unveiled the Deutz 11 Series, which brought agricultural mechanisation within the reach of small farms for the first time. In the years that followed, DEUTZ-FAHR kept up its drive for technological evolution, with a view to increasing the productivity of farmers and the efficiency of its own machinery. In 1949, it introduced air-cooled diesel engines on several models, and in 1962, unveiled the first hydraulic lift. In 1992, the company developed a new concept of visibility, with the first “clear view” tractor, and in 1995, it launched the Agrotron Series, which redefined the concept of what an agricultural tractor should be, by incorporating a spacious, panoramic cab and the market’s first suspended front axle. In 2001, DEUTZ-FAHR introduced a game-changing technological innovation with the Agrotron TTV, its first tractor with a continuously variable transmission.

Many years have passed since the launch of the first mass-produced tractors, but even today, the DEUTZ-FAHR name still fires the imagination of farmers all over the world. And when you need support? Power Farming service is there with competent advice and a fast and efficient spare parts service to meet the highest requirements.

In New Zealand, DEUTZ-FAHR Tractors are supported by Power Farming

The origins of Power Farming Holdings Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand. Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.

In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Wholesale.

Power Farming Wholesale grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australasia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.


PFG operates in three main trading groups which are Power Farming New Zealand, Power Farming Australia and Power Farming America. All three of these trading groups supply Deutz-Fahr Tractors.

19 Power Farming dealers throughout New Zealand now stock and support Deutz-Fahr tractors, and they’re backed up by specialist Deutz-Fahr staff (sales, service, parts, logistics) at Power Farming Wholesale.